Inspiration on TAP

Jog on you absolute units – what happens when you go viral? Part 1

In 2018, two buildings in the town of Reading sent tweets that went viral. The Museum of English Rural Life posted a picture of a big sheep, while the University slung a line from Hot Fuzz at racists and both blew up. It was sensational.

We managed to get the two geniuses behind those posts – Adam Koszary from the MERL and Tim Watkins from the University – in the same room, at the same time, to join the podcast and talk us through what happened and what it was like to go viral.

Join us for part 2 next week!

Tim is @_timwatkins on Twitter and Adam is @AdamKoszary.

Inspiration on TAP is a podcast brought to you by The Access Platform – an online tool that is redefining student recruitment by offering you an authentic connection to prospective students anywhere in the world. Find out more at http://theaccessplatform.com

All things content strategy, with Pickle Jar's Tracy Playle

This week, we’re taking a deep dive into content strategy with the sector’s leading light on that subject; the one and only Tracy Playle. The CEO and founder of Pickle Jar and driving force behind the fantastic ContentEd conference is the only person you need to speak to when it comes to content strategy, so it’s a pleasure to welcome her to the podcast.

We talk all things content strategy – what it is, why it’s important and who is doing it well. We also get excited about this summer’s ContentEd conference in Edinburgh, a conference being sponsored by your favourite people at The Access Platform no less!

Tracy is @tracyplayle on Twitter. You can also check out her website and that of ContentEd. Talking ContentEd, we’ll be there! If you fancy meeting up then let us know!

Inspiration on TAP is a podcast brought to you by The Access Platform – an online tool that is redefining student recruitment by offering you an authentic connection to prospective students anywhere in the world. Find out more at http://theaccessplatform.com

Loughborough University’s social media secret sauce, part 2/2

It’s time for part two of our chat with Liam Ross and Bethan Fagan from Loughborough University’s social media squad – part one came out last week in case you missed it.

This week we continue to peek behind the Loughborough curtain and get more solid insights; including the value of student reviews and the awesomeness of #VCBob.

Both Liam and Bethan are on Twitter - @LeeHamRoss and @bethan_fagan

Inspiration on TAP is a podcast brought to you by The Access Platform – an online tool that is redefining student recruitment by offering you an authentic connection to prospective students anywhere in the world. Find out more at http://theaccessplatform.com

Loughborough University’s social media secret sauce, part 1/2

They win every award going, their campaigns always knock it out of the park and they are just plain awesome. Yep, it’s Loughborough University’s social media team.

Let’s face it, they are superstars, so it was a treat to get them on the show. We were joined by Liam Ross and Bethan Fagan to get under the skin of what goes on in the East Midlands. Even better; our chat was so good that we’ve been able to split it into two parts – the second half will be with you next week.

Both Liam and Bethan are on Twitter - @LeeHamRoss and @bethan_fagan

Inspiration on TAP is a podcast brought to you by The Access Platform – an online tool that is redefining student recruitment by offering you an authentic connection to prospective students anywhere in the world. Find out more at http://theaccessplatform.com

That time a University switched off social media, with De Montfort University

The idea of a social media detox is one that has grown in popularity of late. You might even have tried it yourself. But, could you imagine a University shutting down their feeds and going dark on social? Well, as it happens, one institution did exactly that.

In January 2019, De Montfort University in Leicester stayed off social media for six days in the lead up to Blue Monday, as a way of highlighting just how much time we spend on social media and what it might be doing to our mental health. In this episode, we speak to DMU’s Press and PR manager Chris Thundow to find out how they did, what happened, and what they learned from it.

Inspiration on TAP is a podcast brought to you by The Access Platform – an online tool that is redefining student recruitment by offering you an authentic connection to prospective students anywhere in the world. Find out more at http://theaccessplatform.com

Thriving as a social media team of one, with Katy Duddell

Being a team of one - or even a tiny team of two or three - equal parts challenging and rewarding, and it’s certainly worth taking any inspiration and advice you can to make your working lives run a little smoother. That means listening to wise folk like Katy Duddell.

Katy is the Social Media and Conversion Co-ordinator at York St York University in the north of England and is a team of one. In fact, she is the *go-to* team of one for our sector and has become something of an expert on the subject – blogging about it and speaking at conferences. She gave one such session at this Spring’s CASE Social media and Community conference, after which I sat down with her to pick her brains on how small teams can not only cope, but thrive. Katy delivered with a host of great advice, so grab a notebook and pay attention!

Find Katy on Twitter @katyduddell

Inspiration on TAP is a podcast brought to you by The Access Platform – an online tool that is redefining student recruitment by offering you an authentic connection to prospective students anywhere in the world.

 

Reflecting on five years in the UK, with Eric Stoller (part 2)

This is part 2 of our excellent chat with higher Education consultant, writer and blogger Eric Stoller – do go and check out part 1 if you haven’t already.

Here, we continue to reflect on Eric’s time living and working in the UK and learn what he’ll be telling people on the other side of the pond once he returns home.

Find Eric on Twitter @EricStoller

Inspiration on TAP is a podcast brought to you by The Access Platform – an online tool that is redefining student recruitment by offering you an authentic connection to prospective students anywhere in the world. Find out more at http://theaccessplatform.com

Reflecting on five years in the UK, with Eric Stoller (part 1)

To launch our new podcast, we’re joined by higher education consultant, writer and blogger Eric Stoller. Eric is one of the sector’s most influential thought leaders and we were delighted to sit down with him for a lengthy chat before he and his family moved back to the USA, after spending the last five years living and working in the UK.

In our chat, we talk about the differences between the Higher Education sectors in the UK and the USA, what campaigns have caught Eric’s eye in recent years, why the term ‘digital native’ is a problem and loads, loads more.

Find Eric on Twitter @EricStoller

Inspiration on TAP is a podcast brought to you by The Access Platform – an online tool that is redefining student recruitment by offering you an authentic connection to prospective students anywhere in the world. Find out more at http://theaccessplatform.com

Inspiration on TAP - Series 1 trailer

Coming this May, a brand new podcast for anyone in Higher Education working in social media, marketing, student recruitment and outreach. Featuring conversations and interviews with some of sector’s influencers, thought leaders and downright good people - from The Access Platform, this is Inspiration on TAP.

Season 1 launches on Thursday 2 May 2019.

Find out more about The Access Platform on our website or say hi on Twitter.